![]() They might think you’re disingenuous or only out to make a sale rather than help them. If you try a hard sell, you can make someone uncomfortable. They always believe what they tell themselves.” They often believe what their friends tell them. “People don't believe what you tell them. Learn the differences between them and tips to improve your marketing writing.Ģ. Show people you can give them what they want. Remember, you’re not selling dental work, a toothbrush, or toothpaste. If you can’t put it simply and sum it up in a few words, how can you expect to get the word out about how customers will benefit? The good work of marketing means you understand your product and what you’re offering to customers. “If you can’t state your position in eight words, you don’t have a position.” Check out these quotes about marketing from him and see what kind of fire they light inside you. What else then can we learn from Seth Godin? Get insights, events, and trends to stay up to date and anticipate the future from the Inside Modern Marketing Newsletter. Personalization, consent (especially when it comes to the data marketers use), and tighter, more targeted segmentation are all the rage now. It sounds like years and years ago Godin saw the shape of modern marketing to come. A stronger brand reputation that comes from only marketing to those who give consent, anticipate it, and get something out of what you offer.More personalization and longer-term customer relationships because you know this smaller audience better than a larger one and can focus more on their needs.More conversions since you’re marketing to people already interested in your brand.Cost-effectiveness and efficiency from segmenting your small audience into even smaller groups that have already expressed an interest in your brand and use lower-cost tools, social, SEO, email, and so on.Better segmentation and targeting due to working with a smaller audience.Permission marketing provides multiple benefits: Subscribing or following a channel on YouTube, a blog, an influencer on a social platform, etc.You market only to those who have given you consent to do so. What is permission marketing? It’s exactly what it sounds like. Godin developed the concept of permission marketing (and wrote a book with the same name). This way, you earn permission to follow up with people, as well as teach, inform, and educate them. Stay at it regularly, consistently, and generously for years and years to organize, lead, and build confidence in the change you want to make.Craft and communicate a story that matches the dreams, goals, and narrative of the lives this small group of people lead. ![]() Design and build it with only a few people in mind, so they will especially care about and benefit from it.Create, invent, write, or contribute to a thing worth making or a story worth telling.With this in mind, Godin outlined marketing in five steps: A desire for habit and ease that leads to a cognitive load (all the information a working memory can hold at a time).So, Godin charted out what he thinks motivates and propels someone to take action: Godin believes that marketers do a single thing: make change happen.īut to do so, you must understand what drives a person’s behavior. Who better to learn from? What does Seth Godin say about marketing? It became one of the most downloaded books of all time. Long ago in 2001, he promoted his new ebook Unleashing the Ideavirus by giving it away for free long before anyone else had the same idea. Author, entrepreneur, blogger, and AMA Marketing Hall of Famer, he’s done it all. Then they take those lessons, refine them, and make them their own for their campaigns.įew names in marketing mean as much as Seth Godin. The most successful marketers learn from the best. Who is Seth Godin (and why should marketers care)? Quotes to inspire your marketing campaigns and strategy.More about Seth Godin and his achievements.Take inspiration for successful marketing from legendary marketer Seth Godin.
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